Sales Manager

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PER AQUUM Niyama
October 9, 2015
November 6, 2015
not mention
mycareer.pniy@peraquum.com
  

Further information

 

OBJECTIVE

To assist the Director of Sales & Marketing to ensure the sales functions of the resort are efficiently managed. To establish, maintain and develop strong relationships with travel agents, tour operator partners, tourism bodies and other affiliations such as Small Luxury Hotels. Work closely with onsite operations team to ensure delivery of outstanding service to all our guests.

LOCATION

NIYAMA Resort, Maldives

REPORTS TO

Director of Sales

KEY DUTIES / RESPONSIBILITIES

Key Assignments:

Account Management

  • Develop and shape long term relationships with leading luxury tour operators, travel agents, influential journalists, tourism bodies and affiliations to ensure market share and penetration.
  • Service tour operator and travel agencies in the relevant country areas and those located locally as well. Communicate with them on a regular basis, and conduct sales calls to keep them updated on the resort activities, last minute availabilities or stop sale notices.
  • Conduct site inspection tours for tour operators, travel agents or journalists. Host and entertain the clients by yourself or together with DOSM or General Manager and/or Marketing & Communications Manager.
  • Oversee the tour operator and travel agency database and tour operator contacts and ensure that it is accurate and maintained properly.
  • Monitor tour operator production figures over a set time period, particularly those with allocation and react appropriately either by adding incentives or reduction of allocation.
  • Seek new business opportunities in co-ordination with the Director of Sales & Marketing. Constantly research all market segments to uncover any and all sources of business for the resort.

Revenue and Occupancy Targets

  • Monitor room pick up and forecasts, and react where necessary by implementing sales programs, cost permitting and with DOSM’s approval. Examine the results of such sales programs and document all influencing factors for future reference.
  • Achieve targets set forth in the budget for each sales segment in terms of room nights sold and average room rate.
  • Recommend ways and means of maximising resort revenue through rate structure, sales strategies or any other packages within the resort (including Food and Beverage, Spa, Excursions sales).
  • Implement e-commerce strategies including and not limited to packages on NIYAMA website and on Small Luxury Hotel website.
  • Support the DOSM and the Reservations team in maximising occupancy and rate to achieve revenues.

 

 

Planning & Strategic Development

  • Participate as a Sales & Marketing Team representative to plan, develop and implement company improvement activities. Along with the DOSM and Marketing & Communications Manager, prepare the annual Sales & Marketing plan by end of each calendar year for the coming year. Carry out strategies as planned in the plan and revise and update plan and strategies depending on shifting market conditions.
  • Adhere to and monitor the budget, particularly the number of complimentary rooms given away each month, brochure contribution, advertising and promotions.
  • Develop and maintain standard operating procedures for the efficient running of the department together with the DOSM and Marketing & Communications Manager.
  • Organize and at times attend industry related functions, trade shows, exhibitions and resort-related events as per the Sales & Marketing plan or where required.
  • Maintain a keen sense of market place intelligence of trends of the travel industry, whilst protecting the confidentiality of the information held in the department, in order to provide market leading perspectives, emerging trends, tools and techniques that can be effectively utilised to develop and promote the resort.

Communications & Reporting

  • Attend regular meetings within the department and with the General Manager & DOSM to keep everyone informed about the upcoming activities, performance, new operational or product initiatives and to encourage general communication. Communicating with other departments regarding operational issues and upcoming trade visits.
  • Maintain sales log and all sales activity reports as required. Prepare monthly sales and marketing department activity reports in the required format and ensure they are received on time.
  • Keep the General Manager & Director of Sales & Marketing well informed on all relevant sales correspondence and deal with situations as they arise and solve problems as they occur.
  • Ensure that all correspondence from the department is accurate, professional and presented in line with resort corporate identity guidelines. When providing information to operational departments, ensure the information is accurate and that sufficient time is given to effectively carry out their commitments to the customer.

Operations

  • Maintain a high level of customer service focus by approaching your job with the customers always in mind and being proactive in a timely manner towards their needs and requests.
  • Communicate with reservations, finance, and the operational departments in order to ensure that everyone is informed of contractual obligations and changes, additions and seasonal promotions.
  • Be involved with client/consumer feedback in order to maintain a good understanding of the standards of resort performance.
  • Ensure a high level of product knowledge of the resort and local area.
  • Ensure that any purchasing for the department is in line with company purchasing agreements and guidelines.

Team Development

  • Conduct interviews for the recruitment of new employees.
  • Provide training of all staff on all aspects of the departmental operating procedures.
  • Provide regular feedback to employees on performance and teamwork. 
  • Conduct Performance Development Reviews on all staff as appropriate.
  • Provide counselling and discipline in line with group Policies & Procedures where necessary.
  • Effective management and supervision of staff and morale within the department.

General

  • Maintenance and development of the department functions of the hotel, administration of training and other personnel projects as required by the GM.
  • To oversee the day to day operation of the Department, ensuring best practice and adhering to the Per AQUUM standards, policies and procedures.
  • To develop and implement SOPs and quality initiatives to ensure that the resort’s business goals are achieved, all in line with company standards and performance key measures.
  • To carry out Duty Management shifts when rostered.
  • Provide training of all staff on all aspects of the departmental operating procedures.
  • Provide regular feedback to employees on performance and teamwork. 
  • Conduct Performance Development Reviews on all staff as appropriate.
  • Provide counselling and discipline in line with group Policies & Procedures where necessary.
  • Effective management and supervision of staff and morale within the department.
  • Keep updated on product knowledge of resort and related activities.
  • Resolve guest complaints to the guest’s satisfaction within your level of authority.
  • To project a smart image at all times by complying fully with the grooming and dress regulations and by maintaining the highest level of personal hygiene. Also to ensure all team members comply with the standards.
  • Comply with Resort Safety & Environment policies, initiatives and legislation.
  • Abide by all Work Place Health, Safety and Hygiene regulations at all times.